How to Use Spotify Playlist Placement to Promote Your Music

As the number of songs on Spotify increases, so too do the problems surrounding the Spotify playlist placement. While certain genres have more likely to be placed on the top 10 list than others, such as indie pop and hip hop, the supply of these genres is much lower. Consequently, playlist placement can be an issue for Spotify promotion service companies. In addition, because many influential labels and managers are behind these playlists, the slots for these genres are highly prized. Therefore, there is a strong case for 'playlist payola' among Spotify users.

Using Spotify playlist placement to your advantage will not only help you increase your fan base, but it will also allow record labels to discover your music. The fact that playlists are so widely available means that you can reach a very wide audience, not just fans, but industry professionals as well. Record labels, music publishers, booking agents and other professionals are constantly on the lookout for new artists and genres. Using Spotify to promote your music on these playlists may prove to be the first step to your next big break.

In addition to the Spotify playlist placement, other artists can take advantage of this by creating their own playlist and promoting it on their artist profiles. However, this doesn't guarantee the success of your promotion. You must consider the number of streaming platforms available and the popularity of your single. While it might be tempting to make a playlist based solely on your own music, you should always feature other artists, which will improve your chances of being featured in other playlists.

Another way to gain exposure on Spotify is to submit your tracks to playlist curators. However, this method can be tedious and time-consuming, and most curators receive hundreds of cold pitches daily. Hence, you must take extra care while writing your emails. If you are not confident about your ability to get your music on Spotify, you can hire a playlist placement service. Not only does this service provide you with an impressive list of playlist curators, but they also promote your music through other promotional methods.

Another option is to get your songs placed on Spotify's website. You can do this by using an agent or publicist to write your track's description and upload it to the site. Nevertheless, you should never pay for guaranteed placement. This way, you can be sure of the quality of your music. So, the more you promote, the more likely it is for Spotify to feature your track on their top playlist. The process is easy, but you need to work on your following outside of the Spotify playlist placement.

The next step in getting your track to Spotify's top 10 playlists is to contact the curators. Getting your track featured on major-label playlists is the ultimate goal for most artists. However, if you're an indie artist, getting featured on smaller playlists can help you build steam and be heard by influential indie curators. You can find some legitimate Spotify playlist curators by browsing the website or searching for their name. If you don't find the playlist curator you want to submit your song to, you can also try SubmitHub, which is free and requires only a small tip. SubmitHub lets you submit your track to industry professionals all over the world.